In the business world, so many of us are required to give presentations and engage our audiences. There is usually a lot of information to present, and we are left wondering how we can connect with our audience and leave a lasting impression. How do we make our presentations memorable? After all, there is nothing more boring than someone showing us charts and spitting out numbers and percentages.

While there are obviously important facts that are mandatory, remember that a presentation is really a way to “talk” to your audience and let them become a part of your message. What better way to do that than to tell a story?

So, how do you do create a story that makes your audience truly interested in what you have to say and want to hear more?

Your story must be relevant and fit your audience.
Telling just any story won’t make a great presentation. You need to make sure that your story is relevant to your topic and fits your audience. You want to the audience to respond with an “oh!” or “ahhh”, or be surprised in a way that really gets their attention.

Your story must have a point.
You want to build the story right into our presentation framework so that it is something they can relate to and makes practical sense. The point of the story must be clear. Rather than just spitting out numbers and charts, make it realistic and fun. The story puts everything together so that all of those numbers and all of the information make sense.

Make your audience laugh.
If your story is funny, that’s even better. Sometimes, you might want to relate something that actually happened to you that was funny and relevant to your project. Let them see the human side of you. This keeps the audience engaged and interested.

Always tell a story about a person and an experience they had.
Your story can be a success story, a failure, a humorous story, or something personal. You may even want your story to have a lesson for others to learn. If your story doesn’t have a personal message, then it won’t hit home with your audience. They should reflect on how the story affected someone and how it relates to the topic.

It’s not enough just to present information in a presentation, as it tends to make it dry and dull. Spicing it up with a story or two that are relevant to your topic, teaching a lesson and saying something funny all help to engage your audience and keep them asking for more. Your presentation is a way to deliver a message in the most interesting way possible so that your audience walks away with a smile on their face, actually remembering what you said and the important information and practical ways to apply it.